Posted by: thescoundrel | September 30, 2014

A Brute in Human Form

As with many other information centers in the World of Cyberspace – I have a love/hate relationship with the services offered by the Internet giant Yahoo!  In a totally unrelated search I stumbled across the word etymology of “Yahoo” that rightfully defines the essence of Yahoo!. According to the Online Etymology Dictionary, Yahoo is originally defined as :


yahoo (n.)  “a brute in human form,” 1726, from the race of brutish human creatures in Swift’s “Gulliver’s Travels.” “A made name, prob. meant to suggest disgust” [Century Dictionary]. “Freq. in mod. use, a person lacking cultivation or sensibility, a philistine; a lout; a hooligan” [OED]


Well I don’t know that I am ready to grant Yahoo! the title of personhood but…. There is no doubt in this person’s mind how an actual human could readily attribute Yahoo! as a human creation where content and comment  often leads to brutish, loutish, even Hooligan-like behaviors, while, at times creating disgust due to its lack of cultivation and sensibility. If that was  the aura Yahoo! creators were seeking to create around their product, then they have succeeded beyond all possible dreams of ambition. Well chosen name!


  1. I’m not that much of a internet reader to be honest but your
    sites really nice, keep it up! I’ll go ahead and bookmark your website to come back down the road.
    Many thanks

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